An overseas machinery feast attracting global attention! ACM2024 shines on the Silk Road

The scene of the 3rd Hunan Equipment & Manufacturing Going to ASEAN Investment Fair and the Southeast Asia Subexhibition of the 2024 Changsha International Construction Machinery Exhibition (hereinafter referred to as "ACM 2024") was a grand event.

On August 24th, the three-day Third Hunan Equipment and Manufacturing ASEAN Investment Expo and the 2024 Changsha International Construction Machinery Exhibition (Southeast Asia Sub-Exhibition), abbreviated as "ACM 2024," successfully concluded at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur. Featuring over a dozen significant events and showcasing more than a thousand high-quality exhibits, the event generated a total procurement and signing amount of 160 million yuan on the opening day alone, with nearly 100 million yuan in intentional orders gradually emerging throughout the exhibition period. Tens of thousands of guests and business representatives from 13 countries and regions, including Indonesia, Malaysia, Thailand, Singapore, Australia, Ghana, Japan, the United Arab Emirates, and the United States, gathered together... This was not merely an international event showcasing the beauty of precision engineering; it marked a new starting point for cross-border and cross-industry in-depth exchanges and cooperation within the equipment manufacturing industry, continuously witnessing the deepening, tightening, and broadening of global cooperation.

I. Integration and Innovation of Internationalization and Localization: Beyond an Exhibition, It's a Grand Event

A Tour of the Third Hunan Equipment and Manufacturing ASEAN Investment Expo and the 2024 Changsha International Construction Machinery Exhibition (Southeast Asia Sub-Exhibition) ACM2024

The Second Changsha International Construction Machinery Exhibition Southeast Asia Sub-Exhibition of ACM2024 represents not only a significant showcase of the "going global" achievements of China's construction machinery enterprises but also a crucial milestone in building an international platform for economic and trade exchanges within the construction machinery industry chain across Southeast Asia and even globally. Leveraging the dual opportunities presented by the Regional Comprehensive Economic Partnership (RCEP) and the Belt and Road Initiative, this event showcases the vibrant vitality and immense potential of the global equipment manufacturing industry.

Covering a total exhibition area exceeding 12,000 square meters, the exhibition featured five major display areas: construction machinery, mining machinery, construction equipment, supporting components for construction machinery, and agricultural machinery. It brought together leading Chinese construction machinery enterprises and their products, including Sany Group, Zoomlion Heavy Industry, Liugong, Sunward Intelligent, Lonking, Shantui, SDLG, alongside international renowned brands such as JCB, Hyundai, and Shell, collectively presenting cutting-edge technological achievements and innovative products. Notably, companies like Liugong, JCB, Hyundai, Shantui, SDLG, Shell, and Youzuan participated in the exhibition for the first time, debuting their latest advancements and frontier technologies in their respective fields. This not only enriched the exhibition's content and hierarchy but also facilitated inter-industry exchanges and cooperation.

Concurrently, seasoned participants from the previous edition, such as Jiuwu Intelligent Technology Co., Ltd., Heruid (Shandong) Intelligent Technology Co., Ltd., and Xinyuan Heavy Industry, returned with even grander exhibition scales. They expanded their booth areas, increased the quantity and quality of their exhibits, fully demonstrating their growing corporate strength and high regard for the exhibition.

Group Photo of Exhibitors Onsite

Moreover, the domestic exhibitors showcased products tailored to the needs of users in the Southeast Asian market. This cross-border exchange and cooperation not only promotes the prosperous development of the global equipment manufacturing industry but also provides valuable opportunities and platforms for Chinese construction machinery enterprises to go global.

Additionally, the splendid presence of nearly 30 local Malaysian enterprises added a rich regional flavor to the exhibition, achieving a seamless integration of internationalization and localization.

II. Jointly Composing a Glorious Chapter of Sino-Malaysian Friendship and Painting a New Blueprint for Cooperation

Crowds at the Exhibition Site

Located at the strategic crossroads of Southeast Asia, Malaysia serves as a vital node on the "21st Century Maritime Silk Road" and a bridge connecting China's Belt and Road Initiative to ASEAN, the Middle East, West Asia, and South Asia. China and Malaysia are friendly partners separated only by a sea, yet bound by close ties. The hosting of ACM 2024 coincides with the historic occasion of the 50th anniversary of diplomatic relations between China and Malaysia. As the second edition of the Changsha International Construction Machinery Exhibition held in Malaysia, the successful staging of this grand event is not only a heartfelt celebration of the friendly relations between China and Malaysia but also a generous gift presented in honor of Malaysia's National Day.

The outstanding performance of the Chinese delegation at the exhibition not only showcases the formidable strength and remarkable demeanor of China's construction machinery enterprises but also injects new vitality and momentum into the future development of the equipment manufacturing industry in both countries and globally.

Group Photo of Representatives from Southeast Asian Business Associations at the Exhibition Site

At the exhibition, business delegates from various countries and regions engaged in profound exchanges and discussions surrounding the emerging trends and opportunities in the industry's development. This cross-border collision of ideas and fusion of wisdom has illuminated the path forward for the future growth of the equipment manufacturing industry, marking the beginning of a new chapter in cooperation and exchanges between China and Malaysia, as well as globally within the sector.

III. Forging a New Bridge for Deep Integration of the Innovation Chain and Industrial Chain of Construction Machinery in Southeast Asia

Group Photo of Participants at the Southeast Asia Construction & Mining Machinery Cooperation and Development Forum

Concurrent with the exhibition, four international industry forums and four business networking cocktail receptions were organized. The forums, including "China (Changsha) Construction Machinery Remanufacturing (Used) Equipment Trade Matchmaking Event (Malaysia)", "Agricultural Machinery Industry Supply Chain Matching Conference", "Southeast Asia Construction & Mining Machinery Cooperation and Development Forum", and "Construction Machinery, Construction Equipment, Heavy Equipment Technology & Business Matching Conference", garnered the participation of 13 Southeast Asian industry associations and chambers of commerce, representing nearly 600 Southeast Asian entrepreneurs.

Among the esteemed participants were the Malaysia Belt and Road Economic Friendship Association, the Master Builders Association Malaysia, the Malaysian Quarrying Association, the Malaysian Mining Association, the Federation of Small and Medium Enterprises Malaysia, the Malaysian Fruit Growers Association, the Malaysian Agricultural Machinery and Equipment Association, the Malaysian Heavy Construction Machinery Owners Association, the Malaysian Crane and Lifting Equipment Association, the Teluk Intan Fruit Growers Association, the Penang Fruit Growers Association, the Pahang Fruit Growers Association, and the Selangor and Kuala Lumpur Fruit Growers Association.

The forums provided a robust platform for these industry leaders and entrepreneurs to exchange insights, explore collaborative opportunities, and forge partnerships that would drive the growth and development of the construction and mining machinery sectors in Southeast Asia.

Opening Ceremony Signing Ceremony

During the forum, the Hunan Construction Machinery Used Equipment Export Industry Alliance and Changsha Gizhi Digital Connection Technology Co., Ltd. signed strategic cooperation agreements with the Selangor & Kuala Lumpur Machinery & Hardware Merchants Association of Malaysia and Cheng Kung Machinery (Malaysia) Sdn. Bhd. respectively. Both sides will deepen cooperation in areas such as the export of construction machinery remanufacturing (used) equipment and mutual recognition of standards, further enhancing bilateral economic and trade exchanges. Together, they aim to establish a new benchmark for Changsha's exports of construction machinery remanufacturing (used) equipment to Malaysia and other Southeast Asian countries.

Over the course of the two-day professional forums, more than 30 companies from China, including Zhongzhongke, Hunan Meihua Electromechanical Technology Co., Ltd., Hunan Chenzhou Grain and Oil Machinery Co., Ltd., Hunan Xiangliang Machinery Manufacturing Co., Ltd., Shandong Yichen Machinery Group Co., Ltd., Hunan Jinmayi Intelligent Equipment Co., Ltd., Changde Kexiang Electromechanical Manufacturing Co., Ltd., Changsha Sanglaite Agricultural Machinery Equipment Co., Ltd., Hunan Weipeng Agricultural Machinery Sales Co., Ltd., Shandong Qiyun Group Co., Ltd., Hunan Youzuan Engineering Technology Co., Ltd., Henan Wanshihengtong Intelligent Equipment Co., Ltd., Hunan Fugong Power Technology Co., Ltd., Yunnan Kaite Engineering Machinery Equipment Co., Ltd., Jiuwu Intelligent Technology Co., Ltd., Siwei (Guangzhou) Engineering Equipment Co., Ltd., Hunan Wuxin Tunnel Intelligent Equipment Co., Ltd., Hunan Fugong Liquid Cooling Technology Co., Ltd., and Shandong Qiyun Intelligent Equipment Co., Ltd., showcased over 400 types of the latest intelligent, digital, new energy, electric, and unmanned products across four specialized forums.

These four international events facilitated precise connections, business opportunities exchanges, and in-depth collaborations between global professional buyers and China's premium construction machinery enterprises. By leveraging the resources of authoritative industry associations and professional visitors, ACM 2024 continuously attracted high-quality international attendees, elevating the event's standard and international appeal. Simultaneously, these events ignited new growth momentum for participating companies, expanded their overseas business networks, and achieved one-stop access to global premium business opportunities, fostering a thriving global market ecosystem.

IV. Industry-Wide Recognition: Leveraging the Exhibition as a Fulcrum to Expand Markets

Exhibition Highlights

The three-day ACM 2024 exhibition garnered overwhelming praise from both exhibitors and professional visitors alike, attesting to its professionalism and effectiveness. Shen Deyi, President of the Changsha Cross-border Trade Association and General Manager of Hunan Youzuan Engineering Technology Co., Ltd., shared on-site sentiments, stating, "This exhibition showcases the new height of China's manufacturing prowess and underscores the mutual pursuit between China's construction machinery exports and the demands of the Southeast Asian market."

Similarly, Zhong Chuanhong, Deputy General Manager of Hunan Jinmayi Intelligent Equipment Co., Ltd., echoed the sentiment, saying, "This is an excellent exhibition with professional organization. It has provided us exhibitors with immense convenience and an outstanding platform to showcase our products."

Huang Jiasheng, General Manager of Siwei (Guangzhou) Engineering Equipment Co., Ltd., added, "This precision-focused engineering equipment exhibition facilitated profound exchanges and mutual understanding between government and enterprises. The various sub-forums further enhanced the mutual recognition and cooperation between Chinese and Malaysian enterprises."

Liu Qian'an, Sales Manager of Hunan Xingzhou Heavy Industry Technology Co., Ltd., also praised the exhibition, remarking, "The meticulous organization and specialized nature of the exhibition have provided us exhibitors with an excellent platform for external showcase and foreign trade opportunities."

Collectively, these testimonials demonstrate the industry's high regard for ACM 2024, positioning it as a pivotal event that not only showcases the latest innovations but also acts as a catalyst for expanding markets and fostering international collaborations.

Exhibitor Negotiations at the Exhibition Site

ACM is dedicated to serving as a bridge and assistant for enterprises navigating the overseas markets, consistently bringing forth high-quality products and companies while inviting local and neighboring users to engage. By doing so, ACM not only helps industry players expand their networks but also fosters numerous business opportunities.

V. Global Media Spotlight: High-Frequency Voices Garnering Countless Fans

ACM 2024 Exhibition Attracts Southeast Asian Visitors and Global Media Attention

At the ACM 2024 exhibition, a significant influx of visitors from Southeast Asia gathered to inspect the latest equipment on display. This enthusiastic engagement underscored the exhibition's importance as a gathering point for industry professionals from across the region.

Concurrently, ACM 2024 captured the attention of nearly 100 prestigious international and domestic media outlets, spanning across eight globally renowned social media platforms including Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Tumblr, and Instagram. Key publications such as Singapore's Southeast Asia Construction (SEAC), EQUIPMENT, MasterBuilder Journal Magazine, Malaysia's Bernama English and Chinese, Equipment Indonesia, Techno Konstruksi, China Press, Nanyang Siang Pau, The Reportify, Newswav, MenaFN, and The Star contributed to the extensive coverage. Domestically, China's media landscape was represented by the likes of People's Daily, Xinhua Net, Guangming Daily, China Daily, CGTN, Chinanews.com, China Economic Net, Ta Kung Pao, Hong Kong Economic Times, and Hong Kong Commercial Daily.

Furthermore, Malaysia's leading newspaper, Sin Chew Daily, featured prominent exhibition advertisements across Kuala Lumpur, amplifying the event's reach. This comprehensive media coverage, encompassing newspapers, websites, mobile apps, social media, videos, and official accounts, formed a formidable multimedia matrix, resulting in a fusion of communication channels that vividly presented the grandeur of the exhibition.

The impact of ACM 2024 extended beyond the exhibition grounds, reaching over 10 countries and regions including Malaysia, Singapore, Indonesia, and Thailand, with a total exposure exceeding 120 million. This remarkable achievement underscores ACM's commitment to serving as a bridge and facilitator for enterprises looking to expand globally, connecting high-quality products and companies with users and clients from around the world, thereby fostering new business opportunities and expanding industry networks.

The Magnificent Scenes of Past CICEE Events

With the successful conclusion of ACM 2024, our anticipation and focus now shift towards the next grand event – CICEE 2025. Changsha, a city steeped in history yet vibrant with energy, will once again serve as the witness to our shared industry festivities and the renewal of friendships. In May 2025, as the sunbeams of the golden month illuminate the Star City, exhibitors, professional visitors, and industry leaders from around the world will converge once more to jointly witness the global spectacle of the construction machinery industry, collectively embarking on a new chapter in its evolution.