Are you the winner? Click to See the Result of the CICEE Mascot Design Contest

In order to better present the brand image of Changsha International Construction Equipment Exhibition (CICEE), the organizing committee started to collect the design of the CICEE mascot "Little C" on February 10th worldwide, which attracted great attention from netizens. The scheduled time for result release has been postponed due to the Covid-19 epidemic. The winners of the CICEE mascot design are now announced after the expert review and resolution of the CICEE Organizing Committee.

 

First Prize

Little C

 

Designer: Xiao Bing

Description: the design of the mascot of Little C is inspired by the icon of “Star”, which represents the star city of Changsha. Visualized as a cute robot baby with a strong sci-fi flavor, the mascot is also designed with elements such as gears symbolizing construction machinery, a mechanical sci-fi mask, and an intelligent receiving antenna, which managed to embody both the construction machinery industry and the geographical and cultural characteristics of the host city Changsha. Being vivid in shape, distinct in theme, and rich in connotation, this personified mascot is full of modernized taste, with artistic flavor and strong extensibility. At the same time, the image of the mascot has strong symbolic significance and artistic aesthetics, which makes it an easy-to-recognize one with natural trust and affinity, making it universally accepted by people of different cultural backgrounds, genders, and age groups.

 

Second Prize

Little C

 

Designer: Zhou Jia

Description: With the intelligent engineering robot as its prototype, the image of the mascot integrates elements of engineering equipment, such as gear and C-shaped grippers (echoes “CICEE”). While fitting the theme, such kind of design also makes the image of the mascot more modern and mechanical. At the same time, the design also includes the elements of the intelligent future, reflecting the scientific and technological sense of the modern engineering technology of IoE. The major colors of the mascot are yellow and blue, which is in line with the overall visual tonality of the exhibition. The forehead and chest of the mascot are designed with the letter "C" and the logo “CICEE” respectively, echoing the theme. The gesture of smiling and waving represents the concept of openness, cooperation, and the future created by intelligence. Its overall image is cute and easy to recognize, which accords with the tonality of the exhibition.

 

Third Prize

Little C

 

Designer: Sun Haijiang

Description: Little C (which suggests the concept of CICEE) is a cartoon doll that evolved from the image of an exhibition receptionist. Little C is dressed in high-tech clothes, with the letter "C" on her head and a high-tech headset, showing the brand image of the CICEE as an international exhibition. With a cute face and open arms, Little C looks like an energetic, healthy, and confident mascot who can spread positive energy to welcome guests and friends from all over the world to join CICEE and feel the thoughtful, comfortable and joyful experience brought by the internationalized CICEE.

 

Participation Award

C-BABY


Designer: Zhu Yi

Description: The mascot is named C-BABY, which comes from "CICEE", to reflect the brand of the exhibition. The safety helmet worn by C-BABY, which is designed on the basis of an intelligent robot, reflects the connotation of "engineering", and the mascot’s head incorporates the elements of the cab, lights, and wheels of construction vehicles, which shows the characteristics of "construction machinery", thus highlighting the industry characteristics of the exhibition.  The display screen on her face and the wheels on both sides of the head also indicate communication equipment, which can efficiently receive the industry information of the construction machinery industry and make a quick response, showing its characteristics of future-oriented high technology. C-BABY’s opened arm expresses her welcome, her standing posture shows confidence, and her lovely smile extends to people with affinity. In terms of the color of the mascot, blue and white represent technology and wisdom, and yellow represents enthusiasm and wealth, which is in line with the image of "CICEE".

 

 

Little C


Designer: Ying Xuming

Description: Little C is a cute doll with a high-tech style, and its head is shaped like an azalea, which is the flower of the host city Changsha, thus reflecting the local cultural characteristics of Changsha City. Wearing a super headset, the mascot has a high-tech display screen on its face, which can show various expressions, greetings, etc. Such kind of high-tech equipment reflects the style of CICEE as an international construction equipment exhibition. In addition, the Little C is vigorous and lovely, giving people the feeling of affinity.

 

 

Little C


Designer: Huang Qilong

Description: Little C is designed with a combination of elements such as modern popular cartoon aesthetic elements with an OK-shaped head, mechanical parts, technological equipment, and a cloak, which reflect the theme of the CICEE as a construction equipment exhibition. The OK-shaped head indicates everything goes well, showing the best wishes for the promotion and development of CICEE culture. This little C mascot design shows the IP image of positive energy and friendliness.

 

 

Sha Sha

 

Designer: Su Guanjing

Description: The mascot of Sha Sha is designed as a cartoon gibbon, with a combination of construction machinery elements such as hanging towers and mechanical telescopic arms, which are closely related to the industry. Its extended posture is inspired by bodybuilding movements, showing the strength of the modern intelligent mechanized industry.  

 

 

Xiwa

 

Designer: Fan Chunhong

Description: With a construction machinery robot as the prototype, the design of the mascot combines the word "C" with the robot and adopts cartoon art techniques to organically form a lovely and poised mascot "Xiwa". The name “希娃 (Xiwa)” is homophonic with “C(reads C-wa in Chinese, meaning C-BABY in English)”, highlighting the concept of CICEE; and “希娃 (Xiwa)” also sounds like “希望(reads Xiwang in Chinese, meaning hope in English)”, indicating that the exhibition is full of hope. Xiwa has the letter "C" on the top of her head, and her face is equipped with a high-tech mask, which reflects a sense of science and technology. The CICEE logo is printed on Xiwa’s chest to highlight the theme. The mascot wears energy gloves, with a star on her palm, symbolizing the star city of Changsha. The greeting gesture shows that she’s welcoming everyone to the exhibition.

 

 

The Changsha International Construction Equipment Exhibition represented by the mascot Little C will be held in Changsha International Convention & Exhibition Center on May 12nd-15th, 2023. With a planned exhibition area of 300,000, the exhibition is equipped with 13 indoor pavilions and 7 outdoor exhibition zones. It is estimated that there will be 1,800 exhibitors and more than 300,000 person-times of visitors.

 

The exhibition will invite leaders of relevant ministries and commissions, diplomatic envoys of the Belt and Road Initiative countries, heads of relevant domestic and international business associations, representatives of Fortune 500 enterprises and top 50 global construction machinery manufacturers, and heads of large state-owned enterprises.


For more exhibition information and industry trends, please follow up CICEE WeChat official account.