Case Chen Lin: From Munich to Changsha

(Chen Lin, general manager of China Construction machinery business of Keith New Holland 

industrial group, introduced the exhibition to the media. )

There is not much to say. When facing the questions of journalists, they always go straight to the point. This is the impression Chen Lin, general manager of China Construction machinery business of Keith New Holland industrial group (hereinafter referred to as "Keith") gave when he was interviewed on May 15.
From the dialogue with Chen Lin, we can vaguely perceive the "imprint" brought to him by the case enterprise he serves: meticulous, calm and meticulous. Case is a "century old shop" in the United States. After 177 years of development, case is firmly in the "top position" in the field of construction machinery.

For many enterprises in our country, case can be called "a dragon without a head without a tail". But this time, case chose Changsha as China's first show stage in nearly 10 years.
"Hunan is very warm, Changsha is very warm." This is Chen Lin's first impression. Whether it's the smooth construction process of the venue in the early stage, or the purchase agreement of 15 million yuan signed on the first day of the exhibition, it's heartening and joyful for this long-distance enterprise.
"High efficiency, intelligence and energy saving are the" hard core "of construction machinery products." Chen Lin is right to the point. Talking about the exhibition of all Keith engineering machinery products, he is a treasure. He said that with its small size, the case s series skid steer loaders often flexibly shuttle in some complex roads. Because of its high efficiency and professional characteristics, it is often sent to transplant green plants and clear snow and shovel ice.
The popular case C series excavator is called "thinking excavator" in the industry. Relying on the big data acquisition system, users can clearly know where the excavator is, how much oil it consumes, and whether it is in good condition.
Case n series excavator loader is famous for "saving". After upgrading the hydraulic system, it not only makes the excavation, loading and accessory work more powerful, but also greatly reduces the pipeline loss of the hydraulic system. Some jokingly call it "not to waste every drop of oil."
The three points of high efficiency, intelligence and energy saving are embodied in the concept of methane power wheel loader ("Tetra").
"Tetra" made its debut a month ago at Bauma exhibition in Munich, Germany. "From Munich to Changsha, we are very happy to share our ideas in these two highlands of construction machinery industry."
Chen Lin said that its biggest feature is to support the production of fuel from waste and renewable resources, and ultimately provide power for it. "It is not a simple concept product, but has been tested in the actual working environment of construction machinery, fully proving the feasibility. This also represents the development direction of case's future engineering machinery products. "
At present, the Chinese market accounts for about 6% of the sales of case group. Although the share is not large, case has high hopes for the Chinese market. "If any enterprise wants to occupy a place in the wave of globalization, it must not ignore the Chinese market." China stride forward singing militant songs in one belt, one road project, eight horizontal eight vertical projects, mining recovery and national infrastructure projects, Chen Lin said. In the next 5 to 10 years, China's construction machinery market will also advance vigorously.
Chen Lin revealed that during these days, case will maintain close exchanges with Sany Heavy Industry, Zoomlion China Science and technology and other enterprises. "The national brand of China Construction machinery is more and more dazzling on the international stage. We hope to work with them to achieve win-win cooperation."