Just like Silicon Valley represents the strength of electronic technology in the United States, Changsha represents the strength of construction machinery in China. President Xi Jinping once drew the grand blueprint of "three highlands and four new missions" during his inspection of Hunan Province. Shouldering the great trust, Changsha today has developed into a world-famous capital city of construction machinery. Changsha International Construction Equipment Exhibition (CICEE), where intelligent high-end products are gathered, has become a shining business card to highlight national brands.

Xiangjiang River surging, big name gathering. On December 20th, 2022, CMIIC2022 China Construction Machinery Industry Conference and Brand Grand Meeting was held in Changsha. Zhang Biao, Project Executive Secretary of the CICEE Organizing Committee, delivered the keynote speech on "New Generation of Intelligent Construction Machinery" at the conference, detailing the grand occasion of the previous two CICEE exhibitions and their empowerment to the brand value of construction machinery enterprises, and emphatically introducing the advantages, highlights, and significance of the 2023 CICEE.

Rising CICEE and China Construction Machinery Share the Same Fate

The wheel of history rolls forward, and the development of the times never stops. Standing at the forefront of the new era, China's construction machinery industry is opening the curtain of national brand revitalization and internationalization. China's influence on the world has never been as comprehensive and profound as it is today.

International strength is the best proof. Among the "Top 50 Global Construction Machinery Manufacturers in 2022" released this year, 12 China manufacturers are on the list, with total sales of USD 57.881 billion, keeping to rank first in the world with a share of 26.15% of the list. It can be said that the strong rise of domestic mainstream brands in China, the "world's largest construction machinery manufacturing base", is profoundly changing the industrial structure of the global equipment manufacturing industry.

The world's attention to China has never been as extensive and profound as it is today. At present, a new round of scientific and technological revolution and industrial transformation is reconstructing the global innovation map and reshaping the global economic structure. The global innovation and development of intelligent, digital, new energy, electric, and unmanned construction machinery are surging and evolving. Against this background, the construction machinery industry in China, resonating with these changes, has ushered in a critical period of transformation and overtaking in corners around the integration of digital intelligence and intelligent manufacturing.

Zhang Biao, Project Executive Secretary of the CICEE Organizing Committee, said that we need to share the mission of building a strong manufacturing country and to create an international stage of open cooperation. Since it was held for the first time, the China Changsha International Construction Equipment Exhibition, which has attracted worldwide attention, has made it its mission to enhance the confidence of the industry, keep pace with the times, and make every effort to create a source of scientific and technological innovation, a gathering place for high-end manufacturing and a destination for cooperation and exchange in the field of global construction machinery! It has also become "the bellwether of China construction machinery market development".

Since the first exhibition in 2019, Changsha International Construction Equipment Exhibition has become one of the focuses of the industry. It not only drew the attention of politicians and elites, but also attracts 24 of the top 50 global construction machinery enterprises to participate in the exhibition. It is known as "the professional exhibition with the highest degree of internationalization and the greatest influence in the industry".

In 2021, the 2nd CICEE made a greater breakthrough in both scale and exhibitors. Covering an exhibition area of over 300,000 ㎡, the 2021 CICEE has 1,450 exhibitors, including 32 of the top 50 global construction machinery enterprises, 300,000 visitors, and a total of more than 3 million online and offline visits, with an on-site transaction reaching 40 billion yuan. All of these made it the fifth construction machinery exhibition in the world with an exhibition of 300,000 ㎡and the largest exhibition in the global construction machinery industry in 2021. With its scale, effect, global influence, and contribution to the Changsha construction machinery industry, it deserves to be the benchmark of the industry.

With Favorable Opportunities, CICEE Helps National Brands Go Global

Based on the strategic background of the "three highlands and four new missions", as the "national business card" of China's manufacturing industry, Hunan's construction machinery industry, which combines location, industry, and market advantages, has ushered in a new milestone of high-quality development.

From the perspective of industrial development, the scale of Hunan's construction machinery ranks first in the country, and there are five of the top 50 global construction machinery enterprises in Hunan, with some products and technologies leading the world; From the perspective of overseas development, Hunan has firmly grasped the domestic and international dual circulation and the policy guidance of the Belt and Road Initiative and has built a new pattern of all-round development and cooperation. In 2021, Hunan exported 183.59 billion yuan of mechanical and electrical products with construction machinery and electronic information products included, accounting for 43.6% of the province's total export value. Hunan construction machinery products have also reached 180 countries and regions all over the world.

It can be said that today's Hunan, with the vigorous implementation of the "three highlands and four new missions" strategy, the accelerated release of the reform dividend in the Pilot Free Trade Zone, and the integration of multi-layer policy opportunities for economic development, has unlimited potential and countless business opportunities. CICEE, which gathers many advantages such as policy support, enterprises, scientific research, and technical resources, and integrates advanced products, trading and purchasing, and cutting-edge intellectual manufacturing technology, has become an important window to show China brand to the world, attract industry investment, promote cooperation at home and abroad, and build a world-class industrial chain.

With Openness and Cooperation, the 2023 CICEE Combines Five Advantages

General Secretary Xi Jinping once pointed out, "We need to promote all-round opening-up with a broader vision, higher targets, and stronger measures, accelerate the development of a more open economy, speed up the cultivation of new forms and models for trade, actively participate in the Belt and Road Initiative, and strengthen open cooperation of innovation. "

In order to lead the trend of an intelligent era and help build a new pattern of all-round, multi-tiered, and high-level opening up, 2023 CICEE will deeply integrate into the construction of "the Belt and Road initiative", the RCEP, and the China-Africa economic and trade cooperation, which will not only promote a higher degree of openness and internationalization, but also help to achieve 300,000 professional visits, including more than 10,000 overseas visits, so as to present enterprises the best window to exhibit their products and access to cutting-edge technology trends.

At the same time, 2023 CICEE will closely follow the theme of "Intelligent New Generation of Construction Machinery", focusing on five aspects, to build an industry event with higher standards, specifications, and quality in an all-around way.

A More International Exhibition

2023 CICEE has further tapped into the markets in Southeast Asia, Latin America, Africa, and countries (regions) along the " Belt and Road Initiative", and achieved in-depth cooperation with construction machinery industry associations, chambers of commerce, and commercial offices of embassies and consulates in China in ten Southeast Asian countries. Eight international summits, including the International Engineering Industry Chain Forum, the 3rd Belt & Road International Business Summit on Infrastructure and Construction Machinery, and the China-ASEAN Engineering Equipment Summit Forum under RCEP Framework, will be held at the same time to promote the export of China's construction machinery superior capacity.

Better Industrial Service Function

2023 CICEE will focus on the new development trend of the construction machinery industry, actively guide exhibitors to strengthen international cooperation, tackle key technical problems, build an advanced manufacturing cluster system, and serve the national important advanced manufacturing construction plan. The exhibition will focus on the industrial hot topic of intelligent, digital, new energy, electric and unmanned development, and comprehensively display new products, technologies, and ideas in the field of construction machinery. With investment promotion policy and subsidy policy, exhibitors are encouraged to exhibit more latest high-tech products. In terms of optimizing all-round forum activities, we will continue to strengthen the unique feature of "intelligent new generation of construction machinery" of the exhibition, unleash the exhibition’s capability as a good platform and development driver, and continue to optimize industry forums and competitions such as the International Construction Machinery Industry Chain Development Conference, the International CTO Forum, the International "Golden Gear" Award, and the International Intelligent Equipment Competitive Show, so as to further expand the scale, quality and influence of activities to form CICEE's world-class exhibition highlights, which are influential to the industry and unique to CICEE.

More Functional as A Platform

Grasping the new trend, 2023 CICEE will make extensive use of new digital and information technologies to build an innovative, open and inclusive exhibition platform facing the world. Through new technologies, processes, and services such as 5G, AR, VR, immersion interaction, new media marketing, and digital management tools, we will further innovate exhibition publicity, exhibit display, and on-site experience, build a number of link exchange platforms such as on-site demonstration, touch experience, and online exhibition hall, information exchange, online booking, etc., and formulate customized exhibition and observation plans, so as to create a real smart exhibition form and realize 10 million online exhibition visits. We will also innovate the means of professional audience organization, make it more information-based and convenient in exhibition management and service, provide targeted services, and offer fast, clear, and accurate service to exhibitors and visitors with a QR code specific to each person, so that exhibitors and visitors can grasp the dynamic exhibition information in real-time and enhance the exhibition experience.

More In-depth Exhibition Promotion

2023 CICEE will further strengthen publicity and promotion at home and abroad by conducting in-depth cooperation with many authoritative professional media such as CCTV, People's Daily, Hunan Daily, and cm.hc360.com, and by cooperating with international professional media such as Cranes Today, Construction Machinery, Mineria Pan- Americana, NBM&CW, and LECTURA. We will also make further innovations and upgrades in exhibition publicity and report, exhibit display, and on-site experience.

The 2023 Changsha International Construction Equipment Exhibition will be an important indicator of global economic recovery and development under the ease of COVID-19's prevention and control measures, as well as the implementation of the policy of expanding domestic demand in the 14th Five-Year Plan. It will also be the world's first large-scale international exhibition of construction machinery in 2023. As a strong indicator of economic orientation and industry development, the exhibition will be paid close attention to by enterprises in the whole industry chain. It is destined to leave people unlimited space for imagination and room for development.

People of the same interests will not be blocked by distance. The holding of the 2023 CICEE is destined to be a grand event in history. Let's get together with CICEE to witness history and glory! Feel the power of the industry together!