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"Blossoming on the Southeast Asian stage, showcasing the splendor of the Chinese construction machinIssuing time:2023-12-01 16:06
"Chen Xianchun, Deputy Secretary-General of the People's Government of Hunan Province, presented the mascot 'Big Thumb' of the Changsha International Construction Machinery Exhibition to Chen Hongjian, Deputy Minister of Agriculture and Food Security of Malaysia." "Only when the world is good can China be good; and when China is good, the world will be better." China's heavy machinery shines on the Southeast Asian stage, resonating in harmony with global development. On December 1, the threeday 2023 Changsha International Construction Machinery Exhibition Southeast Asia (referred to as CICEE SEA 2023) concluded successfully at the Kuala Lumpur International Trade and Exhibition Center in Malaysia. Nearly ten thousand customers and merchants from around the world attended and witnessed this professional event in the construction machinery industry. Being part of this grand event profoundly conveys the dual commitment of China's construction machinery industry to "go global" and the reciprocal pursuit of Southeast Asian market demand, radiating with vibrant vitality.
"In this trade and economic matchmaking meeting, the prospects for expanding domestic and foreign markets are broad. Both China and Malaysia exhibit high business compatibility and strong complementarity. Leveraging this exchange as an opportunity, they will further leverage their respective strengths, plan comprehensive and in-depth cooperation, and drive mutual development. At present, China's higher-level globalization is accelerating. With the deepening of the Belt and Road Initiative and the RCEP agreement, Southeast Asia has become a hotspot for China's economic interaction. As an industrial platform deeply rooted in the internationalization of exhibitions, Changsha, renowned as the capital of construction machinery, and CICEE have been playing significant roles in this process. By integrating domestic and foreign industry resources along the industrial chain, deeply implementing the "going global" model and leading domestic construction machinery enterprises to collectively showcase the charm of Chinese construction machinery equipment manufacturing to Southeast Asian market users, they aim to demonstrate the potential of the Chinese construction machinery industry. Through face-to-face interactions with Southeast Asian dignitaries, industry trade association leaders, representatives of financial institutions, prominent figures from main parts and components enterprises, and professional buyers from rental companies, they are actively discussing billion-dollar industry trade opportunities, tailor-fitting unlimited possibilities for companies.
"On the 49th anniversary of the establishment of diplomatic relations between China and Malaysia, the two countries have achieved fruitful results in various fields. Especially in the manufacturing sector, China has become the largest investor in Malaysia. This exhibition has also built a bridge for deep integration of the innovation chain and industrial chain of construction machinery between China and Malaysia. At the exhibition, Sun Shuqiang, Minister Counsellor of the Economic and Commercial Office of the Embassy of the People's Republic of China in Malaysia, mentioned that Malaysia greatly needs to collaborate with China in infrastructure and mechanical equipment. Chen Hongjian, Deputy Minister of Agriculture and Food Security of Malaysia, stated that China has been Malaysia's largest trading partner for 11 consecutive years and also the largest source of foreign investment in Malaysia's manufacturing industry. He looks forward to more companies from Changsha investing in Malaysia. Ni Qing, Vice President of the Malaysia China Business Council and General Manager of China Communications Construction (Malaysia) Sdn Bhd, expressed expectations of continuous construction of a community of shared destiny between the two countries through highquality "hard connectivity" of infrastructure, "soft connectivity" of institutional rules and standards, and the "hearttoheart connectivity" of the people. Through extensive exchanges and collisions, participating enterprises and users gained insight into the industry's development trends in the new era, deepened cooperation consensus, and jointly created a new ecosystem for the industry.
CICEE SEA 2023 is the largest and most professional and influential exhibition in Malaysia. The exhibition site is set up a total of concrete machinery, lifting machinery, tunnel boring machinery, earth moving machinery, construction machinery, construction machinery supporting parts of the six exhibition areas, more than 10,000 square feet of exhibition area, convergence of thousands of exhibits of construction machinery, its new trends, new developments continue to emerge, new products, new technologies, new boats compete, blossom.
On the exhibition site, nearly 10,000 professional buyers from the Malaysian Chinese Chamber of Commerce and Industry, Malaysia China Friendship Association, Malaysia Heavy Machinery Owners Association and other Southeast Asia gathered. Heavy Machinery Owners Association of Malaysia Liang Fuyao, president of the site said: "This year is the 49th anniversary of the establishment of diplomatic relations between China and Malaysia, the two countries in various areas of cooperation has also achieved fruitful results. China and Malaysia are friendly neighbors and important partners, the Malaysian side attaches great importance to the innovative integration of the two countries in the field of manufacturing development. This international trade show plays an important role in building business and trade exchanges between China and Malaysia in the field of construction machinery and deepening the upstream and downstream cooperation between the two industrial chains. It is expected that more Chinese enterprises will import more Chinese products, services and parts into various parts of Malaysia through the exhibition as a platform, so that Malaysian users will have the opportunity to better understand and use Chinese equipment, and provide better equipment and services for the Malaysian market."
China's construction machinery legion comprehensively displayed new products and innovations in intelligence, digitalization, new energy, electrification, and unmanned, which not only became the focus of the attention of the whole venue, meeting the purchasing needs of onestop buyers of the whole industry chain, but also highlighting the new height of China's manufacturing strength, and playing the strongest voice of China's construction machinery and equipment.
More than 120 wellknown construction machinery exhibitors from around the world gathered in Malaysia, the exhibition area of more than 12,000 square meters, Sany Heavy Industry, Zoomlion, Shanhe Intelligence, Tiejian Heavy Industry, Xingbang Intelligence, Shandong Qiyun Group, Wuxin, Shandong Chufeng, Runtian Zhike, Yunwant Heavy Industry and other Chinese enterprises were dressed in full force to attend the show; more than 3,000 pieces of exhibits, more than 20 business negotiation activities, Sany, Zoomlion, Xingbang Intelligence, three enterprises signed a contract of 133 million yuan on the spot. Three enterprises onsite signing of 133 million yuan, the entire exhibition to form transactions and cooperation total amount of nearly one billion yuan, 15,000 professional audience ...... This is China's construction machinery legion to accelerate the sea's majestic march.
It is understood that the construction machinery machinery heavy equipment exhibition both from the size of the exhibitors, the number of exhibits, the transaction amount, but also created the largest construction machinery heavy equipment professional exhibition in Malaysia so far.
V. Singing the global march of China's construction machinery
This exhibition, from Facebook, Yutoo, Twiteer, Tiktok four globally renowned social media, as well as the World Development News Agency, the Times, Singapore, "Southeast Asia Construction (SEAC)", EQUIPMENT, "Malaysian perspective", "Malaysian Heart", the Philippines, "World Insider", "Future Daily", "World Construction", "China Construction Machinery", "China Construction Machinery", "China Construction Machinery", "China Construction Machinery", "China Construction Machinery" and "China Construction Machinery". World Insider", "Future Daily", Singapore's "Asian Hot Spot", "Today's Science and Technology", the European Union Leader, the U.S. Herald-Daily, the European Post Bulletin, the domestic People's Daily Online, Xinhua News, China News Network, Huicong Construction Machinery, Tiejia construction machinery network, and other more than 100 Chinese and foreign well-known media focus on the CICEE SEA 2023, Malaysia's mainstream newspapers, "The Sin Chew Daily, Kuala Lumpur multiple Huge exhibition advertisement display, can be described as newspaper, network, end, micro, screen, number of the whole media matrix convergence force, integrated communication, wonderful presentation of the exhibition, the spread of the charm of China's manufacturing at the same time to the global buyers to issue an invitation to global users to pay attention to China's construction machinery and equipment manufacturing.
Looking forward to CICEE SEA 2024!
In order to better penetrate the global market and reach hundreds of millions of buyers. CICEE SEA 2023, with 53 industry associations in Southeast Asia and 15,000 professional visitors, is an international event for global professional buyers and Chinese highquality exhibitors to conduct accurate matchmaking, business opportunity exchanges, and indepth cooperation. Fully utilizing the industry's authoritative business associations and professional audience resources, CICEE SEA 2023 not only introduces international highquality professional audiences constantly, makes the Changsha International Construction Machinery Exhibition Southeast Asia Branch Exhibition of a higher specification and more "international", but also activates the development of new kinetic energy of the exhibitors, and expands the overseas business and trade "circle of friends". At the same time, it also activates the new dynamic energy for the development of the exhibitors, expands the overseas business and trade "circle of friends", and realizes the one-stop expansion of global high-quality business opportunities.
With the deepening of globalization, it has become an important way for Chinese enterprises to exhibit their brands and products overseas. At the exhibition site of CICEE SEA 2023, the person in charge of Malaysia from Fujian Xinyuan Heavy Industry said on the spot that the two equipments brought by the company had been sold on the site; many enterprises in Hunan Province attended the exhibition for the first time at sea, and the general manager of Runtian Zhike, Mr. Zhang Yu, said that the first time to follow the government delegation to go to the sea, he had gained a few high-intention customers, and he hoped that he could take advantage of the international exhibition and introduce his products to more countries and regions, further assisting his enterprise in the development of the brand and products. We hope that we can take advantage of this international exhibition to promote our products to more countries and regions, and further boost the internationalization of our enterprise. Mr. Yan Junhua, Chairman of Changsha Tailor Intelligent Technology Co., Ltd. said that it was also the first time for them to go abroad, and they gained a lot, which not only broadened the sales channels of their products, but also increased the opportunities of communication and cooperation with international counterparts. Malaysia will be the starting point for them to go out to the world and show the world that Made in China. Changsha Golden Diamond Machinery Co., Ltd. booth was crowded with people coming to consult and understand; many exhibitors feedback that this exhibition not only gained customers, but also expanded the international vision, providing valuable opportunities and experience for enterprises to successfully go overseas, and have expressed that they will continue to participate in the next CICEE SEA 2024.
Talking about the status quo, discussing the trend, talking about the future, full of "dry goods", friendship hand in hand, open event, exhibitors and visitors gained a lot .... In this "appointment of heavy equipment" across the mountains and the sea, a charming picture scroll of the Oriental construction machinery that highlights the mingling of intelligence and technology, green and innovation has already unfolded.
Although this year's Changsha International Construction Machinery Exhibition Southeast Asia Branch has come to an end, but not yet left the field, but already looking forward to the next meeting. 2024 August, CICEE SEA 2024 Malaysia meet again. |
